SwissCenterLA

Author Archive

Swiss Center Los Angeles: unique opportunity for Swiss Business in Southern California

The Swiss Center Los Angeles is a new (currently virtual) “Swiss-made” marketing platform led by a team of experienced resident Swiss entrepreneurs who have deep experience in myriad industries, including engineering, travel and tourism, investments, fashion, retail marketing, and more.

The group is dedicated to helping Swiss businesses and organizations – with an emphasis on small- to mid-sized businesses, professional associations, interest groups or organizations – wishing to expand their reach into the Southern California market. Similarly, the organization will be available to aid Southern California entities considering expanding their market reach into Switzerland.

Under the encouragement and guidance of the Swiss-American Chamber of Commerce/LA, SwissCenterLA is independently organized as a not-for-profit, non-governmental, public-private collaboration, offering business development services in Los Angeles and Zürich, designed to complement the existing network of regional Swiss organizations and to boost Swiss interests in Southern California.

The Swiss Center Los Angeles seeks to play the role of “opportunity scout” by which it will help proactively identify California trends, products, services, and other expertise to help make them more apparent and accessible to its members.

Based in Greater Los Angeles, which has traditionally been an epicenter of Swiss activity in the U.S. as well as a gateway to the Pacific Rim, SwissCenterLA plans to offer core services tailored for its member-clients, including support with event planning, study tours, and other professional concierge-type services. SwissCenterLA plans to provide these services along with a state-of-the-art, Class A trade show- and event space, professional temporary guest offices for visiting professionals, along with, a 380-seat-state-of-the-art screening room, a media & PR center and more.

Maintaining its not-for-profit status, the organization is supported by in-kind and financial donations from corporations and individuals, through sponsorships, grants, membership dues, revenues generated by fee-for-service programs and commissions from outside vendors.

The SwissCenterLA is currently in discussions with management of its proposed location in the prestigious and highly visible “Red Building” (Inauguration planned for Fall 2012), the newest structure among the prestigious Pacific Design Center in West Hollywood. Ideally, the Swiss Center Los Angeles offices and gathering space will create a respectful and permanent “EXPO” site for Swiss business owners and entrepreneurs, giving Switzerland an unprecedented opportunity for a remarkable presence in Southern California’s marketplace for years to come.