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Heidi comes to San FranSWISSco

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Contestants with Alex Herrmann, Director of Switzerland Tourism

There was a Heidi look-a-like contest today in San Francisco sponsored by SWISS Air Lines. The plucky Swiss miss made famous in the 19th century by Johanna Spyri was on display in various incarnations at Justin Herman Plaza from the traditional to the risqué. Many contestants made their own outfits, and all had their own unique spin on the Swiss icon.

The Heidi look-a-likes were judged by a panel of San Francisco and Swiss judges, including MCs Fernando and Greg of MOVin 99.7; Annette Reantragoon, SWISS Director of Passenger Sales USA; Joe D’Alessandro, President and CEO of the San Francisco Convention & Visitors Bureau; Alex Herrmann, Director of Switzerland Tourism, North America; Hooman, Alice Morning Show personality; and TV host and performer Donna Sachet.

Kristy "Heidi" Siefkin

The winning Heidi received two round-trip tickets in SWISS Business from SFO to Zürich, and three hotel nights in Zürich plus two four-day First Class Swiss Rail passes for trains, buses and boats. Second prize included two round-trip tickets in SWISS Economy from SFO to Zürich, three hotel nights in Zürich, and two four-day First Class Swiss Rail passes for trains, buses and boats. Third prize included a fondue dinner for four at San Francisco’s famed Matterhorn restaurant.

Besides great prizes for the best contestants, the event benefited the Academy of Friends and the Breast Cancer Emergency Fund. Each organization received a travel package for two to Switzerland, including round-trip SWISS Business tickets, and hotel designated for use in their fundraising purposes.

The Grand Prize winner was Kristy Siefkin. She is a graduate student in multimedia journalism and has been to Switzerland just once before. She is looking forward to going back next winter or spring… thanks to SWISS.

Written by jdeburen

October 7, 2010 at 10:24 pm

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