LA's virtual Swiss neighborhood!

Happy #SwissAmericanMonth

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July 5, 2016 at 10:13 pm

Get your very own Star on the Walk of Fame!

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July 21, 2016 at 12:08 pm

Show your Love for Helvetic.LA

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July 13, 2016 at 9:30 pm

In Memoriam – Claudia Laffranchi – Hollywood Foreign Correspondent

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Click to watch this YouTube selection of
some of Claudia’s work – Thank You Alberto Engeli, drzoom.com

We love and miss you, Claudia!

Each year during Festival season we are reminded of our community’s great loss. Claudia Laffranchi (IMDB – fb – tw), 49, Angelena-Ticinese, Foreign Correspondent, journalist and emcee of the International Film Festival in Locarno, was found dead in her Los Angeles apartment, in the early afternoon of May 22nd, 2012. The cause of death is uncertain at this time, but foulplay is ruled out – the body was discovered by a personal friend after not having heard from Claudia for a few days. 

Claudia was in very close contact with her Homeland Ticino in southern Switzerland, where she regularly collaborated with local television stations and newspapers as their Los Angeles entertainment correspondent. For the past seven years she was also the multi-talented, multi-lingual live emcee and presenter at the Piazza Grande during the Locarno International Film Festival.

Living in Hollywood and having extensive first-hand exposure to the World of cinema and television, enticed her to also produce and direct. Claudia was welcomed to the elite circle of influential journalists by winning the prestigious 53rd journalism award given by her peers of the Los Angeles Press Club.

She graced thousands of people with her presence, her beautiful smile, her wit and sense of humor – and was a great cheerleader for the #Angeleno-Swiss/Ticinese community and the driving force behind the creation of Helvetic.LA, who encouraged many creative projects and actively promoted young talent, and mingled among the great Hollywood Stars with her usual poise, class, style, elegance and grace.

We were so much looking forward to growing old together – either in LA, in Ticino, or enjoying the Best of both Worlds – but she left us way too early. Our hearts are aching and our sincere condolences go to her loved ones in Ticino. 

Per Claudia’s Family wishes, her friends in Los Angeles had the chance to gather in a private ceremony Wednesday, to pay respects, celebrate her life, and say “arrivederci” to our dearest friend. 

In Memory of Claudia: Festival del Film LocarnoErich Maria Remarque & Paulette Goddard Foundation

(Italian Corriere del Ticinotio.chTicinonews, Giornale del Ticino, InfoInsubria, RSI-Quotidiano – video)
(German: Blick / GMX / Tages Anzeiger )
(English: LA Observer / ScreenDaily )

Previous Helvetic.LA stories of everyone’s best friend, our eternally beautiful Claudia 

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July 10, 2016 at 8:10 am

#AngelenoSwissHistoryMonth: Pioneer Eugene Germain

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via google Book “Los Angeles from the Mountains to the Sea” (Download PDF – 30MB)

One of the oldest commercial institutions in Los Angeles is the Germain Seed and Plant Company, whose founder was the late Eugene Germain. He established his home at Los Angeles almost 150 years ago, and was a man of wide and influential relationships with the city until his death.

He was born in the French part of Switzerland, November 30, 1849. Educated in public schools and the college at Lausanne until he was twenty, he then came to New York City and after a short time went west to Los Angeles by way of Panama. His first enterprise in California was a restaurant, but soon afterward he opened a grocery store and gradually developed the commission business then known as the Germain Fruit Company. While it was a general commission firm, an important feature was the handling of seed, nursery stock, wines, and the operation of a fruit packing plant at Santa Ana. Eugene Germain continued as president of the business until 1893.

President Cleveland appointed him United States Consul to Switzerland for a term of four years, and during his absence the business was left in charge of a manager. On returning to Los Angeles he sold the wine department to his brother Edward and the commission business to Loeb-Fleishman & Company, and thereafter concentrated his attention upon the seed and nursery features under the name Germain Seed & Plant Company. In this line he continued active until his death in 1909, when his son succeeded him.

April 2, 1872, at Los Angeles, Eugene Germain married Caroline Sievers. They had five children: Edmund, of Brooklyn, New York; deceased; Lillian, wife of C. A. J. Sharman, of Alberta, Canada; Clare, at home; and Marc L.

Eugene Germain was the first president of the Board of Trade, one of the first vice-presidents of the Los Angeles Chamber of Commerce, and a director and officer in many other important institutions. He was a Mason and Odd Fellow, a member of the Jonathan Club, a charter member of the California Club, and a democrat in politics.

Marc L. Germain, who was born at Los Angeles, August 20, 1882, attended the local public schools to the age of nine, and during his father’s residence abroad attended the schools at Zurich, Switzerland. He finished his education in Yale University, graduating in 1904. On returning to Los Angeles he became associated with his father in the Germain Seed & Plant Company, and as noted above, succeeded him as president in 1909. Eugene Germain has also been responsible for much building improvement in Los Angeles. Some of the buildings erected by him were the Germain Block’ on Los Angeles street, near Requena street, a building on Los Angeles between First and Second streets, another at the northwest corner of Fourth and Los Angeles streets, the Germain Hotel at Tenth and Hope streets, the Germain building at 224 South Spring, a large building at the southeast corner of Twelfth and Main streets, and 215. 219, 221 South Main, near Second street, now a parking lot.

The Germain business was originally located in the T- Kurtz building at First and Main streets, but in 1899 was moved to 326-330 South Main street. In 1918 a separation was made between the wholesale and retail departments, the retail being located at Sixth and Main streets and the wholesale at the Terminal Market.

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July 10, 2016 at 8:08 am

Los Angeles, City Lights

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Written by M:)

December 12, 2015 at 1:47 pm

Posted in We Love LA!

Go Green To Speed Up Your Energy

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Drinking a Green Smoothie is a great way to incorporate tremendous amounts of greens into your diet – far more than just eating your veggies. A glass contains more vegetables than many people get in a week!

In our home, my wife is the expert when it comes to smoothies. So, I asked her to share her smoothie secrets with us:

About the author

Rene von GuntenRene von Gunten NTP CPT is certified by the National Academy of Sports Medicine, the Nutritional Therapy Association and holds a diploma in Balancing Nutritional Science from the Westbrook University. He is a Los Angeles-based Nutritional Therapy Practitioner and Holistic Nutritionist serving clients locally and internationally via personal or phone/skype consultations. You can find him on and his website is www.swissnutritioneer.com

Written by swissnutritioneer

August 12, 2015 at 9:45 am

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