Helvetic.LA

LA's virtual Swiss neighborhood!

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Happy Birthday, Ted Müller! – Burbank resident and oldest Swiss Abroad…

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… Herzlichsten Glückwunsch, Ted!

The Swiss Magazine “Schweizer Illustrierte” celebrates Ted Müller’s upcoming 107th birthday in a story written by our very own Angelena-Swiss Marlene von Arx. If you happen to be in Switzerland, make sure you stop by a newsstand to get a copy!

And if you’d like to wish Ted a Happy Birthday, feel free to leave a comment below and we’ll gladly forward it to him.

...get the whole story in this week's "Schweizer Illustrierte", available on Swiss newsstands.

Written by M:)

July 26, 2011 at 5:37 am

August 1st, 2011 – National Day message to the Swiss abroad by Micheline Calmy-Rey, President of the Swiss Confederation

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Micheline Calmy-Rey, President of the Confederation

Micheline Calmy-Rey, President of the Confederation

Swiss citizens

For many of you our national day is a moment to take stock and to reflect. Wherever you may be on 1 August, you uphold the traditions of our country and confirm your attachment to Switzerland. This is why this is a very special day. Pride, love of your country, perhaps even homesickness: all these feelings may be experienced on 1 August. Take advantage of the opportunity and forget about your Helvetic modesty for a short while!

I would like to assure you that your love of Switzerland is reciprocated. Just as you feel attached to our country, Switzerland also cares about you, not only on 1 August but throughout the year. It is often said that the Swiss Abroad are ambassadors for Switzerland abroad. But in my view they are more than that. They embody our country’s attachment to the wider world. Thanks to you, the citizens of your host country learn more about our country. And if one day you come back to Switzerland to live, our economy will benefit from the experience that you have gained abroad. I would like to thank you for this contribution to our country’s prosperity.

Ladies and gentlemen

You all know that Switzerland has always depended on exchanges and trade with other countries. But in recent years our interconnectedness with the world has grown even stronger. You as members of the Swiss Abroad are the living proof of this.

A period of time spent abroad is almost a standard experience for many Swiss citizens. The ‘fifth Switzerland’ is extremely diverse. It includes pensioners in Spain, students in Germany, bankers in Singapore and development helpers in Tanzania. But I am also thinking of the growing number of persons with dual nationality, who in many cases facilitate our relations with their host countries. Their openness, their interest in people throughout the world and their adaptability are key qualities on the path to success.

The qualities that help you in your daily life have also helped Switzerland. Openness and adaptability have enabled our country to cope relatively well with the economic crisis of recent years. Today in many respects we are better off than other countries. But this also imposes an obligation: the obligation to show solidarity. Switzerland has again and again demonstrated its solidarity, even in the most recent past example of the deployment of Humanitarian Aid after the atomic disaster in Japan, or of Switzerland’s activity in connection with the upheavals in North Africa and in the Near East. I am proud of this Swiss solidarity.

Dear fellow countrymen and countrywomen,
On behalf of the Federal Council I sincerely wish you a happy 1 August.

Micheline Calmy-Rey, President of the Swiss Confederation

Written by M:)

July 24, 2011 at 2:38 pm

Are You “Newly Angeleno’d” or just visiting? Either way: Welcome to The City of Angels!

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Birdseye view of Los Angeles County

Birdseye view of Los Angeles County

Did you recently move here from Switzerland?
Are you in Los Angeles for vacation or here on business?

Either way, Welcome to Los Angeles, our “Home away from Home“, and have fun discovering our exciting City!

The Angeleno-Swiss community and LA’s Mayor hope you enjoy your stay, be it for business, pleasure or a little of both!

Whether you’re at the Beach in Venice or Santa Monica, on the Westside, in (West)Hollywood, in the Valley or Downtown – there’s SO MUCH to experience in this Great City. Be sure to get your personal copy of the Los Angeles Visitors Guide by LA, Inc. – one of the BEST resources to discover LA.

If you have any questions about Los Angeles, be it as a visitor or recent “import” from Switzerland – please don’t hesitate posting them here, on our twitter feed or on our facebook page: a member of the Swiss Community will gladly help, or direct you to where you can find an answer.

The Angeleno-Swiss Community hosts various events of interest all over town on a regular basis:


The Swiss Mixer, a monthly get-together of independent Swiss Businesspeople living in LA, meets every second Thursday of the Month, usually at Locanda del Lago in Santa Monica.

The Swiss-American Chamber of Commerce hosts monthly dinner events at the Beverly Hills Hotel where prominent people from Government, Business, Art & Entertainment get together to listen to featured speakers and presentations related to Swiss-American relations.

The Creative Swiss Community of Los Angeles has a facebook home moderated by the Consul General, and its aim is to bring together the vast community of Creative Swiss living in LA in periodic showcase receptions.

For a (not comprehensive) listing of Swiss activities in LA, check out our Angeleno-Swiss Community Calendar!

What’s new in LA:

The Swiss Center Los Angeles is a unique Swiss Made Marketing Platform, created to represent, assist and showcase Swiss Interests conducting business in Southern California.

While operating on a volunteer-driven “virtual” basis during the formative stages, the proponents are hoping to create a permanent presence in the near future in the form of a Concierge-Lounge-Like Business Center, with meeting space and temporary offices the prestigious Pacific Design Center in West Hollywood, available to its local members and visiting guests from Switzerland.

The RED BUILDING, a soon-to-be-opened addition to the Pacific Design Center campus, will create a highly visible symbol in the Heart of LA, and a consistent use of this facility to present Swiss Events of any kind will contribute in making this a de-facto “Epicenter of Swissness in Southern California”.

Visit us here, on facebook or follow @HelveticLA, subscribe to Helvetic.LA’s RSS feed or to The Angeleno-Swiss’ Daily Newsbrief, check out the Community Calendar and stop by one of our many events.

You will see – after a while Los Angeles will feel like “Little Switzerland“!

Enjoy LA & have FUN!

Written by M:)

April 13, 2011 at 9:00 pm

Artspace Warehouse: The “Axis of Contemporary Art” between Köln, Zürich and Los Angeles

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I love this place – but then again, I LOVE the Weisman Museum, and some tell me I’m crazy because of that… “Modern Art is just a bit of color on a canvas, a couple of paint specks, and there…” “I can do that”… yeah, right…

I thoroughly enjoyed browsing through this newest addition to the vibrant Euro-LA Gallery Scene, where young, upcoming Starving Artists from Germany and Switzerland are shown alongside Angeleno “Greats” – creating a cultural bridge and “Axis of Contemporary Art” between Köln, Zürich and Los Angeles.

There is Art for every pocketbook – that’s what I genuinely LOVE about this place. There’s room for the Elite Galleries, but Art lovers who don’t have gagillions to spend would really enjoy owning some cool stuff at a price where they don’t have to start another housing bubble to finance the thing hanging on their walls… right?

From Giacometti-Like wire statuettes, to artsy trinkets, to a series of amazing pop-art pieces the size of my whole living room – there’s something for every Taste and every Wallet. We may not be totally ready in this economy to splurge on Art yet, but the Artspace Warehouse makes it way more “Erschwinglich” (learn that word, Angelenos)… (affordable, yes… )

Check out some snapshots taken during a recent visit…

Congratulations to the creative entrepreneurial genius of Swiss Galerist Claudia Deutsch, President of the Beverly Hills Women’s Club and St.Gallen Alumni.

Claudia, YOU MADE(IT)IN.LA+!

M:) – http://www.Helvetic.LA

ps: Get this… they just sold a GREAT piece to my FAVORITE Private Contemporary Art Museum… THE WEISMAN… Claudia – CONGRATULATIONS, You Made(ir)in.LA+!

How You Can Really Help After a Disaster: Get Yourself Prepared

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The Power of Social Media: thanks to New-York-Swiss Tina Roth-Eisenberg (aka @swissmiss & HowdyHeidi) and her recent Creative Morning/LA event, I had the pleasure to meet LA’s Design-Scene STAR and fellow “Do GOODer” Alissa Walker. She is the epitome of an “LA-ist-a” and is admired by thousands who enjoy reading her most fun blog www.gelatobaby.com, attend her events or listen to her beautiful voice on the Radio. She’s one BUSY LADY. Oh, and by the way… she WALKS IN LA!

Just last week I ran into Alissa at a FUNdraiser she organized with the GOOD.is/LA team, benefiting CicLAvia – Los Angeles’ latest amazing effort to improve Life in the City by creating a growing infrastructure benefiting cyclists. You GO GIRL!

As a recent transplant herself, she is aware that her newly adopted California Lifestyle comes with a Caveat… One has to live with Earthquakes. The lessons we learn from Japan are very simple: Alissa just wrote a very smart story on GOOD.IS about getting ready for the inevitable.

Thank You Alissa, for allowing us to re-post your story as a “Public Service Announcement” for the Angeleno-Swiss Community! For your valuable contribution I’d like to recognize you with a virtual (Honorary)Angeleno-Swiss Award! Yay!

Michael Gaedeke, SrVP Development (volunteer)
SwissCenterLA.org
@mgaedeke

How You Can Really Help After a Disaster: Get Yourself Prepared

Those of us living on the West Coast have been on high alert for a week now after Japan’s massive earthquake. Last Friday many of us were awakened with calls warning us about the incoming tsunami. Now, with reports that radioactive particles from a damaged reactor may reach southern California this weekend, a new wave of worries has hit, and along with it, a slew of misinformation. While the radiation doesn’t seem to be a serious concern, we were still dismayed to learn that only 60 percent of Californians have disaster kits at home, and only half have an emergency plan for their family.

Making sure your family is ready is one of the best things you can do to for your city. If every citizen has the basic resources to sustain themselves for a few days after a disaster, relief workers won’t get overwhelmed by providing food and water to the unhurt but unprepared. Plus with basic medical supplies in each home, agencies like the Red Cross can focus on helping the people who really need their services. So why not take this weekend to do something good for your city, and get prepared? We found some great resources for making this process as simple, easy, and fun (yes, fun!) as possible.

First, start thinking about earthquakes as a timeline, using the Seven Steps for Earthquake Safety that can give you a simple, seven-step path from preparedness to recovery. Two steps to note: Making a disaster plan including two places to meet (the second being a backup in case the first isn’t safe), and assembling an emergency kit with enough food, water, and medical supplies. And remember you’ll need three of these: For home, work, and car.

Next, do some redecorating before an earthquake does it for you. This game called Beat the Quake walks you through the furnishings in your house item by item and gives you tips on how to best secure them. (I’ll be making a trip to Home Depot to stock up on furniture straps, velcro, and putty.)

Now, think about where you’ll be when an earthquake strikes. Notice in the videos of earthquakes how most people run outside? Not a good idea. Neither is standing in doorways. Drop, Cover, and Hold On uses easy-to-read graphics to show you exactly what to do, no matter where you are. If an earthquake strikes when you’re in bed, do you know what to do? Now you do.

Finally, hold a dress rehearsal. The Great California Shake Out is a state-wide drill that happens annually each October. There’s information there on how to participate. But there’s no reason why you can’t conduct your own this weekend.

Written by M:)

March 19, 2011 at 6:02 pm

Mardi-Gras, Ticino-Style: Celebrate with Switzerland’s version of Reno 911, “I Frontaliers” (the Border Patrol)

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Written by M:)

March 8, 2011 at 11:26 am

Posted in LA+Community, Pro Ticino soCal

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Happy 20 Years in LA, Marlène & Happy 30th Birthday Raffael!

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Marlène's got SWAG!

What an amazing evening (photos here) – a really nice crowd!

Who cares if @Roger Federer‘s in town for the Indian Wells event – we have a way better Gig here among THE BEST Young Creative Swiss in LA!

Photographers, artists, filmmakers, models, talent, young entrepreneurs, “biz” types, Swiss-American Chamber of Commerce & SwissCenterLA.org, SwissmixerLosAngeles.com and Cultural Attaché Christophe Vauthey, celebrating HFPA Member @Marlène von Arx‘ 20th Anniversary of living in LA LA Land, and Star Photographer @Raffael Dickreuter‘s 30th Birthday in a way only Springtime LA can offer…

All this with a hint of dramatic, almost-staged “Marine Layer” (Lesson #1 in “LA-speak” for Swiss newcomers: don’t ever call this “Fog” – that’s in San Francisco! ;))

Thank You for a wonderful evening, guys and gals!
See you soon! (At this Week’s Dinner & Movie at the Chalet Edelweiss, perhaps?)

Check Events.LA+ for more info on upcoming happenings of Swiss Interest in Los Angeles.

Written by M:)

March 7, 2011 at 12:04 am

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